Pathfinder AI

PathfinderAI is Hunters’ proprietary AI tool designed to help security teams investigate faster. I led the visual identity for the project, including logo design and a dedicated webpage. After researching trends in AI branding, we found that gradients often signal “AI” in the market. We used that insight — and blended it with Hunters’ bold brand system — to create a sharp, modern mark that feels both advanced and on-brand.